Difference is what creates a rate of change. No difference means no dynamics, and no life. This is why our eyes as they process images, they recognize change, identify patterns, and categorize the processed images. No difference means no pattern recognition. The same applies to hearing and the other senses. During pattern recognition, humans develop stereotypes based on categories such as race, color, ethnicity, nationalism, amongst other attributes that define “difference”. It is this difference that helps the person develop an identity, relative to others.  This difference “drives” behavior, and may cause prejudice.  This difference also produces competition.

The job of religion is to minimize this difference, it is to teach “impartiality” where recognized patterns of difference are downplayed by defining higher points of commonality (shared values.) This reduces the perceived rate of change, and results in peace – in theory.

In practice, religion, as a new pattern, in and by itself causes a new difference, this leads to additional labeling (Label Theory.) Muslim vs Christian, good vs evil labels, etc. In processing religious images and messages, humans always look for patterns of difference, to define “distinct” or different identity. Humans are not designed to look for points of commonality, otherwise less difference (less competition) is the result. Commonality is less exciting.

While all religions espouse impartiality and equality, in practice they produce partiality, bias, and injustice. More wars were fought in the name of religion than in any other attribute of difference.

Impartiality, coupled with force / power, leads to war and injustice, as powerful Impartiality imposes its position on others  (through media, war, etc.) The USA is case in point today.

The lesson here, impartiality is there by design, and balance of power between competing players is the only way to keep the peace. Defining global human values can help keep the difference in check. Otherwise,  strongly actuated difference have to be dealt with either by direct confrontation  (war/conflict), or implicit competition (cold war.) There will always be winners and losers. Welcome to difference, welcome to life on earth!


Read More

On Sales Leverage

Many companies and shops are open for business everyday and do not have a leverage product in their product mix. For example, a shop may have 10 products yielding 10% each. Say you’re selling scarves at $5 each, yielding a net profit of $2; in a day, you will need to sell 50 pieces to make $100 in profit (maybe you even have to deal with 50 customers!) Instead, you could identify 1 product yielding $50 in profit per transaction (like a suit or leather jacket), so in a day, you need to sell 2 products to lock in $100 in profit. Compare this to dealing with 30 to 50 customers selling low leverage products. Many companies struggle because they do not have leverage products, or if they do have them, they fail to promote them well. Look around at your business or shop, identify those high value leverage products (high profit density items) and market them well. Happy Selling!

Read More

Is Killing 99.9% of Bacteria and Germs False Advertising?

Is Killing 99.9% of Bacteria and Germs False Advertising? The short answer is yes, because it is made as a blanket statement. The advertiser intentionally drops the amount of time (dynamic delay) needed to achieve the objective of killing 99.9%, for example they never say “instantly kills 99.9%” or “kills 99.9% in 10 minutes”, etc. For viruses and some germs, even the use of the word “kill” is misleading, because they do not die, they encapsulate themselves until better conditions exist again, then they are back to regular life. It takes 10 to 15 minutes for these chemicals to work, but then after you touch a door handle, you have to clean it again. This is why at hospitals, you have a full-time employee doing just that. There’s a better way, use copper-based door handles, it is naturally anti-bacterial due to its molecular structure. This is why, with trial-and-error and many casualties, people settled hundreds of years ago on using pots made from copper. Now, copper poisoning is a totally different discussion.

99.9% kills bacteria germs false advertising


Read More